Introduction to Soft2Bet
Soft2Bet is a global iGaming technology company providing turnkey solutions for online casino and sports betting operators, along with a portfolio of consumer-facing brands in regulated markets. The company focuses on building scalable, compliant, and engaging platforms that help operators attract, retain, and responsibly engage players.
For an official overview of the company and its solutions, visit the Soft2Bet website: https://soft2bet.com.
This article offers a complete, structured explanation of Soft2Bet—its background, products, technology, brands, and approach—so readers can clearly understand how the company operates and what it delivers.
What Is Soft2Bet? (Company Overview)
Soft2Bet operates as both:
- A B2B technology supplier, offering turnkey iGaming platforms and modular solutions for operators
- A B2C operator, managing its own portfolio of licensed and localized iGaming brands
The company is recognized for combining technology, gamification, and regulatory expertise into integrated solutions designed for regulated markets. One of its core focuses is improving player engagement through structured gamification systems that align entertainment with responsible gaming principles.
Key facts at a glance:
- Founded in 2016
- Founder: Uri Poliavich
- Team size: 100+ employees
- Active across 11 jurisdictions
- Operating under 19 licenses
Background and Company Vision
Soft2Bet was founded in 2016 with the objective of improving how online gaming platforms engage users while maintaining compliance and operational efficiency. Under the leadership of Uri Poliavich, the company invested early in proprietary technology and user experience design.
A major milestone in the company’s development was the creation of its proprietary gamification solution, which later evolved into the MEGA platform. This focus on structured engagement tools helped Soft2Bet expand across regulated markets and build long-term partnerships with operators.
The company’s vision centers on:
- Sustainable growth in regulated environments
- Technology-led engagement tools
- Long-term value creation for operators and players
Regulatory Presence and Availability
Soft2Bet operates exclusively within regulated frameworks and holds licenses across 11 jurisdictions, including:
- Denmark
- Sweden
- Romania
- Ontario (Canada)
With 19 active licenses, the company demonstrates a consistent commitment to compliance, operational transparency, and responsible gaming standards. Dedicated internal teams focus on regulation, risk management, and player protection across all operational markets.
MEGA (Motivational Engineering Gaming Application)
What Is MEGA?
Launched in 2023, MEGA (Motivational Engineering Gaming Application) is Soft2Bet’s proprietary gamification solution designed to enhance player engagement across casino and sportsbook platforms.
MEGA is described as a complete solution rather than a single engine, as it integrates engagement mechanics, user segmentation, rewards, and analytics into one unified framework.
Core MEGA Capabilities
MEGA is designed for seamless integration and includes:
- Personalized reward systems
- Intelligent bonus triggers
- Advanced player segmentation
- Flexible configuration for different markets
Proven Performance Indicators
According to official data, MEGA has delivered measurable engagement outcomes:
- 4× increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User (ARPU)
These results highlight MEGA’s ability to align entertainment mechanics with measurable business outcomes while maintaining compliance standards.
B2C iGaming Brands Operated by Soft2Bet
Soft2Bet operates a portfolio of B2C brands, each tailored to specific regulated markets and local audiences. These brands are built with localized language support, curated game libraries, and market-specific design.
Current Brand Portfolio
- Betinia – Denmark, Sweden
- Campobet – Denmark, Sweden
- Tooniebet – Ontario, Canada
- Quickcasino – Sweden
- Don.ro – Romania
Each brand emphasizes usability, localized content, and responsible play tools, ensuring alignment with regional regulations and player expectations.
B2B iGaming Operator Solutions
Turnkey Technology for Operators
Soft2Bet provides end-to-end B2B solutions that allow operators to launch and manage iGaming platforms efficiently within regulated markets. These solutions are modular and customizable to suit different operational requirements.
Included Platform Components
- Frontend customization for tailored user experiences
- Integrated casino solution with a large game portfolio
- Sportsbook integration
- Player Account Management (PAM) system
- Managed services, including:
- Customer support
- Risk management
- Compliance operations
- Payment integrations supporting a wide range of local payment methods
Benefits for Operators
Operators using Soft2Bet solutions can:
- Reduce time-to-market
- Centralize compliance and risk management
- Adapt engagement strategies per market
- Scale operations efficiently
Soft2Bet Invest: Supporting Industry Innovation
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million iGaming Innovation Fund aimed at supporting innovation in iGaming and casual gaming.
Objectives of Soft2Bet Invest
- Financial support for early-stage and growth companies
- Business mentorship and operational guidance
- Long-term partnerships focused on sustainable innovation
In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, recognizing its role in supporting technical and business innovation within the industry.
Responsible Gaming and Player Protection
Responsible gaming is a core operational priority at Soft2Bet. The company maintains dedicated teams for:
- Responsible gaming implementation
- Fraud detection
- Regulatory compliance
Responsible Gaming Measures Include
- Player protection tools
- Continuous monitoring of gameplay patterns
- Regular audits by regulatory authorities
- Ongoing enhancement of internal compliance protocols
These measures are applied consistently across all jurisdictions where Soft2Bet operates, reinforcing a secure and transparent gaming environment.
Unique Features and Differentiators
Soft2Bet’s offerings are characterized by several distinct features:
Key Differentiators
- Customizable Gamification
Avatars, collectibles, and city-building mechanics designed to support long-term engagement. - Flexible Integration
Operators can select and configure gamification components based on market needs. - Extensive Gaming Portfolio
Access to 12,500+ games from hundreds of providers, with over 1 million live events annually. - Global Accessibility
Support for 20+ languages and 70+ payment methods, ensuring localized access across regulated regions.
Awards and Industry Recognition
Soft2Bet has received multiple industry awards recognizing leadership, technology, and product development.
Selected Awards
- 2025 Global Gaming Awards EMEA
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year (MEGA)
- iGaming Sword Award 2023
- Turnkey Supplier of the Year
These recognitions reflect consistent performance and contribution within the iGaming sector.
Conclusion: Why Soft2Bet Matters in iGaming
Soft2Bet has established itself as a structured, compliance-focused iGaming technology company delivering value through technology, gamification, and operational expertise. By combining B2B solutions, B2C brand management, and innovation initiatives like MEGA and Soft2Bet Invest, the company supports sustainable growth within regulated markets.
For operators, partners, and industry observers seeking a clear understanding of Soft2Bet, this overview demonstrates how the company approaches technology, engagement, and responsibility—without overstated claims and with a focus on long-term industry development.
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