In today’s world of marketing, there are endless ways to get the word out about your event or a program that you are running. From commercials to online advertising, the options truly are endless. Let’s take a look at a few of the options that you have that are generally easy to use, can be free or paid, and how to leverage your own social media through paid promotions.
What once was Vine is now Instagram, Instagram Reels, and Threads. These are three very powerful ways to get the word out about your event. You can create aesthetic posts to be promoted and shared, or you can even go for trending reels that can also be shared.
Utilizing the right tagging and making sure you also use the right hashtags can get people talking about your event faster than ever.
TikTok
Similar to Instagram, TikTok operates on videos that people sit and watch or scroll past. Here, the attention span limitation is much shorter than on Instagram, so you have to catch your audience very quickly.
It takes a bit more finesse and trend awareness to make sure that you are using the right sounds and movements that are going to catch that next event attendee.
Email Chains
I know, I know. This sounds absolutely ancient compared to the newer ways of marketing, right? Statistics show that there is a greater return on investment (ROI) with this type of communication. Not only that, but instead of writing for the whole wide world, you are writing for a set group of people who have probably attended your events before or have signed up for a newsletter on your website.
What this creates is a closeness that can’t be duplicated with platforms like Instagram or TikTok because your advertisement is to the general public, not people you may have already met. This personal touch is what lends a massive ROI and gets people talking about your event.
Billboards
While not as common as other advertisement avenues, but still just as potent, billboards and LED billboards are a fantastic way to advertise locally. With this type of advertisement, you want to pick prime real estate where there are billboards next to highways with slow traffic, longer waiting periods throughout the day, and maybe even regular construction.
This is best to use when your event is in a city with high traffic areas and times that leave people looking around for something to entertain their minds with. A well-placed and well-designed billboard can be the difference you need in attendance!
Facebook Advertisements
What may seem to be mundane now is a great way to take advantage of multiple social media venues owned by a single source, Meta. Instagram and Facebook are owned by the same company and often offer advertising packages that go across their social media platforms. You can use similar strategies or take the more newspaper-like approach that Facebook does.
Being able to utilize the same reels and connect with your audience in conversations underneath posts is a great way to bring in additional interest to your event. There’s nothing wrong with using Facebook, and it still brings in revenue for businesses and attendees for events.
Local Advertising
This is a little different than all of the other types of advertisement and takes a bit more footwork as well. When you are doing local advertising, you are trying to target a specific area of your city, or maybe even a specific neighborhood. This can mean a lot of different things for your advertisement plan. It could be that you do paper advertisements with recyclable paper. It could also be that you do vocal advertisement to various businesses and spread the knowledge of your event by word-of-mouth.
Unlike social media, advertising personally to groups, restaurants, local citizens, and more can lead to one of the most personal touches that you can have on an event. Plus, this is a great way to get feedback from the community on what they are expecting from the event.
Looking Toward Success
You will always want your event to succeed. There’s no shame in that! With all of the hard work and the advertising and putting teams together, it’s what event planners wish for the most. When you take these different strategies and apply them to your event, you will definitely find success for your events and maybe even add a few more personal touches that make your event just that much more memorable.
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